The Research
We didn't guess.
We asked the families.
Before writing a line of code, I ran original research with sports parents. The coordination pain was near-universal — and the path to adoption was already clear.
81%
already run family life in Google Calendar
FamOps doesn't ask families to migrate, learn a new tool, or build a new habit. It layers onto the calendar they already use every day — so adoption starts at zero friction.
The pain is real, and widespread
Across 21 surveyed parents, logistics breakdowns were the rule, not the exception.
95%
open to trying it
(20 of 21 parents)
71%
hit a real logistics breakdown
(missed pickup, forgotten gear, double-booking)
43%
have missed a registration deadline
(and the spot that came with it)
Having to remind my husband.— on carrying the mental load
Something gets missed. Someone performs poorly. Junk food for dinner.— on a day going sideways
If you're not online at the specific time to register, you completely miss out.— on registration scarcity
How the research was done
- 21 parents surveyed on how they coordinate kids' activities, where it breaks down, and what they'd want fixed.
- 2 in-depth interviews to go deep on the daily reality behind the numbers.
- Recruited from real sports-parent communities — not a panel, not friends-and-family bias.
- 1 in 3 reported direct confusion with their partner over who's handling what — the exact gap FamOps closes.
The thesis
Calendars store the schedule. They don't run the day. Two-parent households need a shared operational layer — who's driving, when to leave, what to pack, what changed — built on the calendar they already live in. That's FamOps.
Original FamOps research, 2026 · 21 parents surveyed + 2 in-depth interviews.